KVKK Lighting Text

Clarification Text on the Processing of Personal Data

This Clarification Text is based on the Law No. 6698 on the Protection of Personal Data regarding the use of personal data obtained from Personal Data Owners and/or third parties in connection with the www.newessentials.com.tr (hereinafter referred to as “site”) website. (“KVKK”), which is the data controller, HAYAT PRATIK ILAC GIDA DAĞITIM ve PAZARLAMA A.Ş. It has been prepared in order to inform and enlighten you in a transparent way about the way your personal data is collected, the purposes and legal reasons for personal data processing activities, the principles regarding personal data, and your rights as a data owner.

Your Personal Data that you share as a personal data owner pursuant to KVKK will be collected and processed by the Company designated as the Data Controller within the scope specified below.

1. DEFINITIONS and ABBREVIATIONS

In this Illumination Text;

Company : HAYAT PRATIK ILAC GIDA DAĞITIM ve PAZARLAMA A.Ş.

Baglarbasi Mah. İncilik Sokak No: 8 /A Maltepe / Istanbul

Personal Data: Any information relating to an identified or identifiable natural person,

Processing of Personal Data: Obtaining, recording, storing, preserving, changing, rearranging, disclosing, transferring, taking over, making available personal data by fully or partially automatic or non-automatic means provided that it is a part of any data recording system, all kinds of operations carried out on the data, such as the classification or prevention of its use,

Personal Data Owner: The real person whose personal data is processed,

KVKK: The Law on Protection of Personal Data No. 6698, which was published in the Official Gazette on April 7, 2016,

Data Processor: The natural or legal person who processes Personal Data on behalf of the data controller, based on the authority given by the data controller,

Data Controller: The natural or legal person who determines the purposes and means of processing Personal Data and is responsible for the establishment and management of the data recording system.

Website/Site: Represents www.newessentials.com.tr.

2. PROCESSED PERSONAL DATA

Although the types and numbers of your personal data processed depending on the relationship between you and the Company will vary depending on the reason for processing; The Personal Data you share with the Company or obtained by the Company from third parties consists of the following.

Personal Data Categories

Personal Data We Collect

Identity Data

User’s name, surname information

Contact Data

Address information, users’ phone numbers, e-mail addresses

Financial Data

Credit Card Information, Bank Information, Account Holder Information

Cookie Information

Behavior on the site, location, browser information, operating system information, site visit times, habits, interests, IP address information

Marketing Data

Shopping history information, Survey Information, Campaign Participation Information, Website Usage Data

Audio and Audio Recordings

In case of explicit consent in the online meeting, camera recordings, call center and audio recordings for the calls made with our contact numbers

Transaction Security Data

Internet system logs, User login information.

Your personal data KVKK m. It is processed in accordance with the general principles set forth in Article 4, in accordance with the law and the rules of good faith, accurately and, when necessary, for current, specific, clear and legitimate purposes, in connection with the purpose for which they are processed, limited and measured, and stored for the period required by the relevant legislation or for the purpose for which they are processed.

Personal data cannot be processed without the explicit consent of the Personal Data Owner in accordance with Article 5 of the KVKK. However, according to the same article, in the presence of one of the following conditions, it is possible to process personal data without seeking the explicit consent of the Data Owner:

clearly stipulated in the law,
It is compulsory for the protection of the life or physical integrity of the person or another person, who is unable to express his consent due to actual impossibility or whose consent is not legally valid,
Provided that it is directly related to the establishment or performance of a contract, it is necessary to process the personal data of the parties to the contract,
It is mandatory for the Data Controller to fulfill its legal obligation,
The personal data has been made public by the Data Owner himself,
Data processing is mandatory for the establishment, exercise or protection of a right,
Data processing is mandatory for the legitimate interests of the Data Controller, provided that it does not harm the fundamental rights and freedoms of the Personal Data Owner.

3. GENERAL PRINCIPLES REGARDING THE PROCESSING OF PERSONAL DATA, TERMS AND PURPOSE OF PROCESSING PERSONAL DATA

Your personal data KVKK m. In accordance with the general principles set out in Article 4, in accordance with the law and the rules of honesty, accurate and up-to-date, specific, open when necessary.

They are processed for legitimate and legitimate purposes, in connection with the purpose for which they are processed, limited and measured and kept for the period required for the purpose for which they are processed or stipulated in the relevant legislation.

The Company does not release your personal data subject to this Clarification Text as required by the relevant business units in order to fulfill the obligations arising from the legislation, to carry out the necessary work by the business units to make the relevant persons benefit from the products and services offered by our website, to carry out the relevant business processes, to carry out the service activities carried out by our website. Carrying out the studies and conducting the related business processes, planning and executing the commercial and/or business strategies of our website, ensuring the legal, technical and commercial-occupational security of the related persons who have a business relationship with our website, and the taste, usage habits and habits of the products and services offered by us. Planning and executing the activities required to be customized according to their needs and promoted to the relevant persons, Establishment of possible rights and receivables of the persons concerned. Creating and monitoring pointer records, ensuring internal security, Ensuring the fulfillment of obligations within the scope of the Law on the Protection of the Consumer and other legal legislation through our company, our call center or our websites and social media pages or through all kinds of channels, including but not limited to, to provide better service, to provide and offer various advantages, to provide information about sales, marketing, information, promotions, to provide information about campaigns and conditions, to conduct surveys, customer satisfaction research, to speed up your purchases, to receive and deliver your orders, creating a target audience, executing activities to increase the user experience by tracking customer movements, and improving the functioning of the website and mobile application of our shopping site and personalizing it according to customer needs. , conducting direct and indirect marketing, tailor-made marketing and remarketing activities, conducting personalized segmentation, targeting, analysis and internal reporting activities, market research, planning and execution of customer satisfaction activities and planning and execution of customer relationship management processes. It operates for the purposes of planning and executing the sales and marketing processes of the products and/or services of our site, including the products and/or services offered by our site, planning and executing the processes of creating and/or increasing loyalty to the products and/or services offered by our site, and ensuring the safety of the workplace and employees.

4. METHODS OF COLLECTION AND LEGAL REASONS OF PERSONAL DATA

Your Personal Data, by the Company

In accordance with the basic principles stipulated by the KVKK, through channels such as www.newessentials.com.tr, e-mail, call center, camera recording, voice recording, mobile application, within the scope of the Personal data processing conditions specified in the 5th and 6th articles of the KVKK. It can be collected, processed and transferred for the purposes specified in the text.

Your personal data subject to this Clarification Text is processed on the basis of legal grounds that it is directly related to the establishment or performance of a contract and is necessary for the legitimate interests of the Data Controller.

5. TRANSFER OF PERSONAL DATA, PURPOSE OF TRANSFER AND DURATION

Personal Data Categories

Transfer Institutions

Transfer Purposes

Storage Time

Identity Data

Bank, company stakeholders, company officials, affiliates and subsidiaries, official institutions and organizations, in-house departments, suppliers

Its sales are conveyed by the need to provide the service, to deliver the service to you in a healthy way, to keep the customer management data, to provide the payment transactions for the service, to inform about the campaigns, to resolve the disputes that may occur, and to perform in-house transactions.

Contracts for 10 years from the end of the relationship

Contact Data

Company stakeholders, company officials, affiliates and subsidiaries, official institutions and organizations, in-house departments, suppliers

Its sales are conveyed by the need to provide the service, to deliver the service to you in a healthy way, to keep the customer management data, to inform about the campaigns, to resolve any disputes that may arise, and to perform internal transactions.

10 years from the end of the contractual relationship

Financial Data

Bank, internal divisions, company stakeholders, company officials, affiliates and subsidiaries

It is transferred to provide and control the financial transactions of the service.

10 years from the end of the contractual relationship

Marketing Data

Analysis firms, advertising firms, research firms

bee infrastructure company

It is conveyed in order to offer campaigns according to user session records and behaviors, to suggest different products according to their behaviors, and to sell products.

10 years

Audio and Audio Recordings

Company Consultants

It is transferred in order to provide support for the service.

5 years

Transaction Security Data

Company stakeholders, company officials, affiliates and subsidiaries, official institutions and organizations, in-house departments, infrastructure providers

It is transferred in order to provide support for products or services, to resolve disputes, and to resolve legal issues, if requested.

10 years

Cookies and IP Address

Analysis firms, advertising firms, research firms, infrastructure firm

It is conveyed in order to offer campaigns according to user session records and behaviors, to suggest different products according to their behaviors, and to sell products.

Please review the text of the Privacy and Cookie policy.

6. SECURITY OF YOUR PERSONAL DATA

In order to protect your personal data, the Company takes appropriate measures consistent with the relevant privacy and data security laws and regulations and, depending on the state of technology, implementation costs and the content of the data to be protected, technical measures to prevent risks such as destruction, loss, alteration, unauthorized disclosure or unauthorized access to your data. and implementing institutional measures.

The personal data subject to this Clarification Text is kept open to the access of only limited persons within the Company. At the end of the processing period, this personal data will be deleted, destroyed or anonymized as indicated in the Company’s Personal Data Protection and Disposal Policy.

7. RIGHTS AND OBLIGATIONS OF THE PERSONAL DATA OWNER

7.1. Personal data owners are responsible for ensuring that the personal data they share with the Company is accurate, complete and up-to-date, and if personal data of other people are shared, this data is valid and in accordance with the legislation. The personal data owner shall inform the other persons to whom he/she provides personal data to the Company about the content of this Statement and is obliged to obtain their consent for the use of their personal data by the Company as specified in this Statement (including transfer and disclosure).

7.2. Personal Data Owners within the scope of KVKK and related legislation;

Learning whether personal data is processed or not,
If personal data has been processed, requesting information about it,
Learning the purpose of processing personal data and whether they are used in accordance with its purpose,
Knowing the third parties to whom personal data is transferred at home or abroad,
Requesting correction of personal data in case of incomplete or incorrect processing and requesting notification of the transaction made in this context to third parties to whom personal data has been transferred,
Requesting the deletion or destruction of personal data in the event that the reasons requiring it to be processed disappear despite the fact that it has been processed in accordance with the provisions of the Law No. 6698 and other relevant laws, and requesting the notification of the transaction made in this context to the third parties to whom the personal data has been transferred
Objecting to the emergence of a result against the person himself by analyzing the processed data exclusively through automated systems,
It has the right to demand the compensation of the damage in case of loss due to the illegal processing of personal data.
As Personal Data Owners, it includes your requests regarding your rights, your application in a clear and understandable manner and by adding the documents identifying your identity and address information; In writing and with wet signature, by hand, by mail or through a notary public, the Data Controller of the Company, Bağlarbaşı Mah. İncilik Sokak No: 8 /A Maltepe / Istanbul address.

While the company has the right to verify your identity before responding, in your application;

Your name, surname and, if the application is written, your signature,
For citizens of the Republic of Turkey, T.C. your identity number, your nationality if you are a foreigner, your passport number or your identity number, if any,
Your place of residence or workplace address for notification,
Your e-mail address, telephone and fax number, if any,
Your request subject,
It is mandatory to be present, and if any, relevant information and documents must be attached to the application. If you forward your requests to the Company as stated above, the Company will finalize the request as soon as possible and within thirty days at the latest, depending on the nature of the request.

COMPANY CONTACT INFORMATION:

HAYAT PRATIK PHARMACEUTICALS FOOD DISTRIBUTION AND PAZARLAMA INC.

Baglarbasi Mah. İncilik Sokak No: 8 /A Maltepe / Istanbul

support@newessentials.com.tr